Cheerios, Who Knew?

Remember when Cheerios was just a cereal? You always had it in the cupboard. I’m not saying it was the fun cereal or anything. Frosted Flakes, now that was a fun cereal. You could eat Frosted Flakes with milk or without. Either was still sensational, but Cheerios were just there, like the quiet sister. You couldn’t really put things on Cheerios; like blueberries for example. But let’s face it, fruit on cereal really belonged to Corn Flakes.

Anyway, the reason I want to talk about Cheerios is that they have become so much more than a just a staple cereal in your pantry.

First, they will now cure your heart disease, and if you don’t have heart disease, they will lower your cholesterol, and if you don’t have a cholesterol problem, voila, Cheerios will assist your digestion. These are the important things Cheerios can do for you. But it doesn’t stop there.

When my daughter was a toddler, I had plastic sandwich bags of Cheerios with her at all times. I had them in the diaper bag, in my coat pockets, in the car, and in her room. It was the perfect snack. No fake coloring and you could pretend they were healthy. A generation later, I see mothers still using them when I’m out and about. Oh, we also played counting games with them, and while she is not in mathematics, she tests well in math, and I’m sure I have Cheerios to thank for that.

Today, I received an email that gave me a ‘recipe’ for making a bird feeder out of Cheerios. Apparently, birds like and need Cheerios as much as we do, and if you make it for them, they will come. Who knew? I am not going to make the bird feeder because I don’t want bird kaka on my small terrace, no matter how much it will help them.

A few week ago, I read that girls were making Cheerio necklaces and giving them to friends to wear and eat the Cheerios one by one during the day. Every time you see the guy you like, you eat one and voila (this is really cool), he will like you back. I have no idea who is doing Cheerios’s marketing, but Obama should bring them to the White House.

Cheerios has a history, even though you probably don’t care about it. Cheerios was first produced on June 19, 1941 and was marketed by the General MIlls cereal company as the first oat-based, ready-to-eat cold cereal. It was called Cheeri Oats at first, later changed to Cheerios because of a trade name dispute with Quaker Oats. The new name fit the “O” shape of the cereal pieces. Now, aren’t you glad you know that?

Personally I liked it better when they tried to sell you cereal by giving you fabulous things in the boxes. Like Cracker Jacks, but your mother didn’t mind buying it. Someone actually wrote a book about it. (Just goes to show you that you can write a book about anything and if you are first to market, you can create a market. Strange.) The book is called Cereal Boxes and Prizes, 1960s : A Tribute and Price Guide, and you can buy it on Amazon. I was going to download it to Kindle so I could tell you what some of them were, but I just can’t bring myself to do it. If any of you buy it, let me know what the prizes were. I can’t remember. I do remember, however, that the first to open the box of cereal in my house got the prize. You shook it until it came out, even though we weren’t supposed to do that. We were supposed to wait and when it fell out naturally into someone’s bowl, that child would get the prize. Let’s be real. Setting up those kinds of rules, sets your child up to become a cheat. But, that’s another blog which I’ve already done.

I am done with the Cheerios Chat. But even though you are probably saying I am running out of things to blog about, you mark my words. You will never look at Cheerios the same again, and you are going to notice them now in their new forms.

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