Cheerios, Who Knew?

We need to talk about Cheerios. I recently received an email explaining that the new cool thing is to make a Cheerios necklace for your friends (I think they thought I was still in high school, bless them). The Cheerios necklace recipient eats a Cheerio off the necklace every time she sees the guy she likes at school and voila, he will like her after she finishes the necklace and all the Cheerios have been ingested. Now, that’s marketable. I ...read more

January 5th, 2010 | 3 comments

Jennifer Aniston’s New Water Ad

I was driving from the Hamptons to New York City yesterday via the Mid Town Tunnel. I love going through the Mid Town Tunnel because the billboards there are the best of the best in advertising. Whether it’s Apple, or Calvin, or some new brand, they do their best work on those billboards. As a marketing person, I like to look at them and see what’s what. 

Apple has a new fabulous ad. Be sure and check it out if you ...read more

July 10th, 2009 | 4 comments