Nike's Tiger Ad

Are you kidding me?

Nike stayed with Tiger Woods through this mess and released their ad yesterday at the beginning of the Masters. The ad is a picture of Tiger just looking into the camera (black and white video) and a voice over by his father (apparently his real voice) saying he likes to deal with things inquisitively and his questions are, “How do you feel?” “What did you learn?” “How will you deal moving forward?”

So, you take the dead man’s voice (this is worse than my blog Tuesday about the Dead Man’s Recipes), and you have him speaking from heaven and that’s the ad? That’s the Nike’s answer to this mess? Tiger’s answer? I wonder what his mother thinks.

Nike’s mission statement is “to bring innovation and inspiration to every athlete in the world”. Alrighty then. I did not find this inspiring, but it was innovative. Yep, it was. Innovation means ahead of the times. (Don’t argue with me. I looked it up.) This ad is ahead of the times. No one has brought a dead man back from the grave to save his son’s dying reputation. It was a bold move.

So, I’m not sure what I really think about the ad, although please inform my child that if I should die and she should do something awful, please do not bring my voice back to speak to her if she should happen to need an ad-way back to fortune and fame. Let me rest in peace.

Here is what Tiger needs to do. Tiger needs to show up, do his best this week, and leave it all alone. Strange that we don’t hear from him for months, he then shows up to play in the Masters and hasn’t stopped talking since. Keep your mouth shut, Mr. Woods, and do your job which is what we should be looking at anyway. I’m so over this. And, really isn’t it about your score on Sunday anyway?

And, Nike? Change agencies. But I’m not sure about that.